What can an AI agent do with
Subscribe or unsubscribe contacts?
Lets the agent change whether contacts are subscribed to your email subscription types.
How to spot it
On a HubSpot connection or settings screen, this is communication_preferences.write.
With it, an agent can
- Subscribe contacts to subscription types
- Unsubscribe contacts from subscription types
It cannot, on its own
- Send emails
What a bad day looks like
The agent re-subscribes people who opted out, which can put you in breach of email consent rules.
Set it up safer
- Grant communication_preferences.read if it only needs to check who is subscribed
- Keep opt-in changes with a person
Ask the company selling the agent
- When would the agent subscribe someone?
- How does it confirm the person actually agreed?
Source
Checked against HubSpot documentation on 2026-09-28. All HubSpot permissions →
Thinking about a specific agent?
Tell us what it connects to, what it is allowed to do and who approves its work. You get a plain-language label of what it can touch and what to ask the seller. It takes a couple of minutes, and your answers stay in your browser unless you choose to post a test job.
Or have a person go through the AI apps on up to 3 of your business services with you and get a written report, for $249.
This page explains what a permission allows. It does not describe, test or rate any product. Permission details are summarized in our own words from the provider's documentation, linked on the page; providers change their documentation, so check the source before you rely on a detail.